Last Updated: 04 January 2026

Alif Corporation Private Limited ("we", "us", "our", or the "Company") operates the website https://alifcorporation.co.in (the "Website"). We are committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, register an account, place an order, or otherwise interact with us. By using the Website or providing information to us, you consent to the practices described in this Policy.

This Policy complies with applicable Indian laws, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (when applicable).

For the purposes of applicable law, Alif Corporation Private Limited acts as the Data Fiduciary, and users are the Data Principals.

1. Information We Collect

We may collect the following types of information:

We collect information directly from you (e.g., during registration/checkout), automatically (via cookies/logs), or from third parties (e.g., payment verification).

We collect personal information such as name, billing address, shipping address, email address, phone number, and payment-related details when you place an order or contact us.

• Personal Information: Name, email address, phone number, billing/shipping address, GSTIN (for business customers), bank details (for refunds or payments via RTGS/NEFT/UPI).
• Business Information: For wholesale/industrial customers – company name, registration details, and related data.
• Transaction Information: Order details, payment references (no full bank/card details stored), purchase history.
• Usage Data: IP address, browser type, device information, pages visited, time spent on the Website (via cookies and analytics tools).
• Communication Data: Information from emails, inquiries, WhatsApp messages, calls, or support requests.

Note: We do not store complete debit card, credit card, CVV, or full bank account numbers on our servers.

2. How We Use Your Information

We do not sell your personal information to third parties.

Information is used to process orders, arrange delivery, provide customer support, communicate updates, and comply with legal obligations.

• Processing and fulfilling orders (including shipping and invoicing).
• Communicating with you (order confirmations, updates, support).
• Improving the Website and services (analytics, personalization).
• Compliance with legal requirements (taxes, GST reporting).
• Preventing fraud and ensuring security.
• Marketing (with your consent, e.g., promotional emails; you can opt-out anytime).
• For wholesale/B2B: Verifying business legitimacy and providing custom quotes.

3. Sharing of Information

• Service providers (e.g., shipping couriers, payment processors – limited to necessary data).
• Legal authorities (if required by law, court order, or to protect rights).
• In case of business transfer (merger, acquisition).

We ensure third parties handle data securely and only for specified purposes.

All third-party service providers are contractually obligated to maintain confidentiality and data security.

4. Cookies and Tracking Technologies

• We use cookies essential for functionality and analytics for improvement.
• You can manage cookies via browser settings; however, disabling may affect Website functionality.
• We do not use tracking for targeted advertising without consent.

5. Data Security

We implement reasonable security measures (encryption, access controls, SSL certificates) to protect your data. No method is 100% secure; we cannot guarantee absolute security.

6. Data Retention

We retain information as long as needed for business/legal purposes (e.g., orders: up to 7 years for tax records). You can request deletion where applicable.

We retain customer information only as long as required for legal, accounting, and operational purposes.

7. Your Rights

Under applicable laws, you may:

• Access, correct, or delete your personal data.
• Withdraw consent (where processing is consent-based).
• Opt-out of marketing communications.
• File a complaint with the relevant authority.
• You can view, access, or request the deletion of your personal data. To do so, please contact us through our contact page.

Contact our Grievance Officer (details below) for requests. We will respond within 30 days.

8. Grievance Redressal Mechanism

In accordance with the Digital Personal Data Protection Act 2023, we have appointed a Grievance Officer. If you have any concerns regarding your data, please contact Azhar Hussain Chaudhary at support@alifcorporation.co.in. We aim to resolve all queries within 30 days.

9. Your Rights as a Data Principal

Under Indian law, you have the right to access a summary of your personal data, request corrections of inaccuracies, and demand the erasure of your data when it is no longer required for the purpose it was collected. You may also withdraw your consent at any time.

10. Data Retention and Deletion

We retain your personal information only for as long as necessary to provide our services or as required by law. Once the purpose of data collection is fulfilled, or upon a valid deletion request, we will securely erase your data from our systems.

11. Third-Party Data Sharing

We may share your data with trusted third-party service providers, such as payment gateways and logistics partners, solely to process your orders. These parties are contractually obligated to protect your data and comply with privacy regulations.

12. Protection of Children's Data

We do not knowingly collect or process personal data from individuals under the age of 18 without verifiable parental consent. We do not engage in tracking or targeted advertising directed towards children.

13. Security Standards

We implement reasonable security safeguards, including SSL encryption and restricted access protocols, to protect your personal data from unauthorized access, breach, or loss during transmission and storage.

14. Data deletion instructions

If you want to delete your personal data from our platform, please send a deletion request to support@alifcorporation.co.in. We will process your request within 15 business days.

15. Children’s Privacy

The Website is not intended for individuals under 18. We do not knowingly collect data from children.

16. International Data Transfers

Data may be processed in India or where our service providers operate. We ensure adequate protection through contractual and legal safeguards.

17. Changes to This Policy

We may update this Policy. Changes will be posted on the Website with the updated date. Continued use implies acceptance.

18. Cookies

We use cookies to improve user experience. For more details, please read our Cookie Policy.

19. Grievance Officer

Name: Azhar Hussain Chaudhary
Designation: Grievance Officer / Data Protection Contact
Email: support@alifcorporation.co.in
Phone: +91 7304307361
Address: Shop No. 5, Kolsa Bunder, Plot No. 255, Darukhana, Mazgaon, Mumbai - 400010, India

We will acknowledge grievances within 48 hours and resolve within 1 month.

20. Contact Us

For any queries or concerns related to this policy, please contact us through our official contact page: Contact Us